TWO-THIRDS OF AMERICANS SAY REUNIONS BRING THE MOST JOYFUL SUMMER VACATIONS

Motel 6 explores reunions of individuals and locations this summer season in a brand new inventive marketing campaign

DALLAS, July 7, 2022 /PRNewswire/ — Household and pal reunions deliver probably the most joyful holidays throughout the summer season months (65%), new knowledge from Motel 6 reveals. The chief in economic system lodging releases a research and new inventive marketing campaign celebrating reunions with the folks and locations vacationers love.

The ballot of two,000 adults touring this summer season revealed a majority (57%) plan to attend a household or pal reunion this summer season. The typical respondent has not gathered with prolonged household in 4 years, so it is no shock that on common, American vacationers will journey practically 80 miles to reunite with their favourite folks and locations, whereas about one-third (32%) will enterprise greater than 100 miles.

“There’s nothing fairly like a giant household or pal gathering and the chance to attach with the folks and locations you’re keen on,” stated Rob Palleschi, CEO of Motel 6. “Whether or not Motel 6 is a part of your journey or the vacation spot, you possibly can rely on us to supply a clear, snug and inexpensive place to relaxation your head at evening.”

A New Search for Reunions

Now greater than ever, reunions will feel and look completely different than in earlier years, respondents (51%) say. Individuals’ reunion invite lists embody associates (42%), important others (39%), neighbors (34%) and pets (36%).

A Time for Traditions

Reunions enable family and friends to re-establish and refresh traditions. The bulk (55%) of these attending a household reunion this 12 months look ahead to celebrating each previous traditions whereas creating new ones. Virtually two-thirds of respondents (64%) are fascinated with turning into extra related to their household traditions.

The brand new Motel 6 promoting marketing campaign captures what it means to reunite this summer season by that includes a real-life household’s reunion story. Their reunion in Fort Lauderdale, Fla. might be showcased through a longform video and commercials this summer season, which will be seen right here. Throughout the story, the Payne household honors their traditions whereas making ready household meal favorites forward of a seashore picnic that reconnected 15 members of the family throughout three generations.

“Cooking collectively is our household’s method to embody the normal tradition of our roots. We have a good time these roots working deep for generations to come back, collectively,” stated Stephanie Payne, a participant of the household reunion.

For these hitting the highway this summer season, take a look at journey suggestions and a curated playlist to encourage your upcoming journey on the Open Highway weblog. Visitors may be part of the My6 member program which incorporates unique entry to the perfect accessible charges and expedited reserving processes on-line.

About Motel 6

Motel 6 is an economic system lodging model with company-owned and franchised areas all through america and Canada. Motel 6 has used the tagline, “We’ll depart the sunshine on for you®” for greater than 30 years, incomes the chain the best model recognition within the economic system lodging phase. Motel 6 affords normal facilities together with free Wi-Fi Web entry, free native calls, no long-distance entry prices and expanded cable channel line-up. Most areas provide visitor laundry amenities. For extra info, go to www.motel6.com.

About Studio 6

Studio 6 helps vacationers save extra for what they journey for at its greater than 125 areas in key prolonged keep markets within the U.S. similar to Atlanta, Dallas, Houston and Seattle. The primary Studio 6 location opened in El Paso, TX, in 1998 with the transformation of an present Motel 6, permitting company to “Lengthen your keep, not your funds®” because the model’s tagline suggests. The model was lately named “House Away From House” by the Franchise Occasions’ Zor Awards. The studios characteristic dwelling areas and totally furnished kitchens together with linens and cookware and free Wi-Fi at an inclusive, clear fee, aggressive to the economic system prolonged keep tier. Studio 6 is managed and operated by G6 Hospitality LLC. For extra info, go to staystudio6.com.  

Concerning the Survey 

The survey was commissioned by Motel 6 by way of SWNS Media Group, who carried out an internet survey amongst n = 2,000 U.S. adults aged 18+ who plan on touring this summer season (with quotas for ethnicity). The survey was carried out on Could 20–26 and has a margin of error of +/- 2.2 share at a 95% confidence degree.

Media Contact:
Elise Rose
(312) 918-4223
[email protected]

SOURCE Motel 6