Italy Launches Marketing campaign To Promote 1000 Off The Overwhelmed Path Locations
Meghann Showers
4 min read
Final Up to date
Italy has grow to be a very talked-about vacation spot for summer time holidays, particularly for Individuals. A latest report revealed by Airbnb revealed that US vacationers are extremely concerned with visiting locations like Venice, Capri, and Florence this 12 months.
The Italian authorities is conscious of the recognition of the nation for worldwide vacationers, and —whereas it helps the nation overcome the pandemic and the Ukrainian conflict disaster— it’s additionally anxious about overtoursim.
The Italian Ministry of Tourism and the Nationwide Tourism Board have not too long ago labored collectively on an answer and launched a brand new marketing campaign to advertise spectacular off-the-beaten-path locations.
“This was a part of the strategic plan by the Ministry of Tradition and Tourism to raised join the well-known areas with these much less identified,” says Maria Elena Rossi, head of the tourism board, as reported by Euronews.
The brand new initiative known as “Viaggio Italiano” (Italian journey) and hopes to point out vacationers unpopular locations with excessive tourism potential. This mission has been described on the official web site as “an unforgettable journey by way of villages, landscapes, paths, and meals”.
Over 1,000 fascinating villages, 100 landscapes, and 100 strolling routes are being promoted with this new marketing campaign. Within the press launch it was said: “Right now, Italy is extra desired than ever. Exactly because of this, it’s the preferrred second to intercept guests, Italian and non-Italians, by way of a transparent and evocative perception: ‘A lifetime wouldn’t be sufficient to find all of Italy”.
Now vacationers have an interesting information created by consultants to find “the true Italy”, keep away from giant crowds, and nonetheless expertise the fascinating Italian tradition.
Hidden Gems In Italy
The Italian authorities has developed a platform guests can use to find unique and particular landscapes. Customers can attempt the interactive map and plan a route or use a filter to decide on a vacation spot inside a selected area.
Vacationers will uncover charming quick movies and even historic quotes associated to the situation. These are three examples of the fascinating locations promoted on the web site:
Abruzzo: Not Simply Mountains
In line with the knowledge featured, on this area Vacationers will encounter pleasant individuals and may find out about native historic festivals. Guests can even style the scrumptious native wine and discover its rivers, coast and inexperienced mountains and meadows.
Cinque Terre: In Liguria
On this string of 5 historic coastal villages, vacationers will discover colourful homes, stunning vineyards, and superb views from the tops of the cliffs. The web site states that nature has a “sturdy persona” right here and guests will really feel joyful strolling on its paths.
La Valle Dei Templi, Selinunte: In Sicily
The valley of the temples affords guests an interesting archaeological panorama with Greek tradition and aesthetics. Vacationers will discover highly effective vitality and a really Mediterranean allure. “Even after millennia, as merchandise of ingenuity and spirituality unattainable to be lowered to a easy break or a banal postcard picture, however to be understood as a historic panorama that honors civilization.”
There’s additionally a particular class for the “Flavors of Italy” the place vacationers will discover a information explaining the standard native dishes, routes with locations to go to to style authentic native meals, and details about meals and wine occasions.
For instance, if a person needs to know extra about meals within the area of Puglia, the platform will show details about its great olive oil and wines, particulars about conventional dishes just like the “Panzerotti”, itineraries on the coast, and fascinating info concerning the “Due Mari wine fest di Taranto”, a gastronomical occasion in Taranto.
These concerned with trekking and biking routes may even discover precious data. The Italian authorities has highlighted 100 superb routes to advertise “sluggish journey” and sustainable tourism. Vacationers can uncover Italy by exploring among the featured paths like The Mining Route of Santa Barbara in a nationwide park in Sardinia, with totally different routes that may be explored by strolling, bike, or horse using.
Extra data is out there on the official web site for the marketing campaign viaggio.italia.it.
Learn Extra:
Prime Summer season Locations 2022 For U.S. Vacationers In accordance To Airbnb
Journey Insurance coverage That Covers Covid-19 For 2022
Italy Holidays Threatened As Airport Workers Announce Strikes Over Summer season
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