Avoya Holdings: Journey Weekly

2021 gross sales: $379 million
Earlier rating: 29
Workers: 100

401 E. Las Olas Blvd., Suite 1400
Fort Lauderdale, FL 33301
Cellphone: (305) 677-2308

Web site

Executives

CO-CEO: Jeff Anderson
CO-CEO: Michael Anderson
SVP, SALES: Steve Hirshan
SVP, MARKETING: Sam McCully
SVP, PARTNERSHIPS: Ashley Hunter
SVP, BUSINESS INTELLIGENCE: Daniel Rego

Firm information

* Via its vacation-platform mannequin, makes use of advertising expertise and information intelligence, alongside its patented Dwell Leads program, to attach vacationers with unbiased journey advisors.

* Works with 1,200 unbiased advisors.

* Major shareholders are the Anderson household and personal fairness agency Certares.

2021 developments

* In November, Avoya closed on an funding from funds managed by Certares Administration in a brand new partnership geared toward accelerating enlargement.

* Restarted a marketing campaign to encourage new-to-travel advisors to affiliate their companies with Avoya. The consequence was a 30% gross addition of latest companies in contrast with the tip of 2020.

* Retained 97% of companies that bought over $1 million in 2019 and 100% of companies promoting $2 million.

* Received a 2021 Journey Weekly Gold Magellan Award for disaster communications as a consequence of its response to Covid-19.

* Expanded its resorts portfolio with the delayed return to service by cruise strains and redesigned its resorts part of AvoyaTravel.com. Gross sales with most popular resort companions had been up practically 50% from 2019.

* Launched the “Holidays to Take Now” advertising marketing campaign, highlighting locations that had been open for leisure journey. The efforts earned a 2021 Journey Weekly Gold Magellan Award for promoting/advertising marketing campaign.

* Automated labor-intensive inner processes for assist workers utilizing synthetic intelligence expertise inside its patented Agent Energy system.

* Negotiated fee incentives for journey advisors that resulted in lots of of hundreds of {dollars} in nonrecallable bonus commissions for the Avoya community that had been paid out after the reserving was made as a substitute of the standard fee cost timeline nearer to departure.

* Launched a brand new Dwell Leads class that makes use of proprietary algorithms to establish and proactively alert an company about which of their previous purchasers is the most probably to e-book a trip subsequent. 

Wanting forward

* The Certares funding will allow Avoya to develop its community and diversify its product portfolio, with an emphasis in 2022 on rising resort partnerships, resort choices and airfare alternatives.

* Cruise gross sales are at an all-time excessive. In comparison with 2019 ranges, cruise departures are up within the second half of 2022 and up much more considerably going into 2023.

* Expects the reserving curve to maneuver nearer to departure as extra vacationers start to make the most of their future cruise credit.

* Though previous traits indicated that vacationers weren’t solely spending greater than historic ranges however touring for longer, Avoya is starting to see prospects reserving a number of smaller holidays, too.